Privacy Policy
Welcome to Pets Area! At petsarea.com.au, we value your trust and are committed to protecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal information when you interact with our website.
1. Information We Collect
We may collect the following types of information when you visit or interact with our website:
• Personal Information: Name, email address, phone number, billing and shipping address, and payment details when you make a purchase or create an account.
• Non-Personal Information: Browser type, device information, IP address, and website usage data to improve your browsing experience.
2. How We Use Your Information
Your information is used to:
• Process and fulfill your orders.
• Communicate with you regarding orders, updates, or promotional offers.
• Improve our website and personalize your experience.
• Ensure secure transactions and prevent fraud.
3. Sharing Your Information
We respect your privacy and do not sell, rent, or trade your personal information. However, we may share your information with trusted third parties, such as:
• Payment processors to complete transactions.
• Delivery partners to ship your orders.
• Service providers for website analytics and functionality improvements.
4. Cookies and Tracking Technologies
Our website uses cookies to enhance your experience and track website usage. You can manage your cookie preferences through your browser settings.
5. Data Security
We take reasonable measures to protect your personal information from unauthorized access, alteration, or disclosure. However, no online platform is entirely secure, so we encourage you to use caution when sharing sensitive information.
6. Your Rights
You have the right to:
• Access, update, or delete your personal information.
• Opt out of receiving promotional communications.
To exercise your rights, please contact us at info@petsarea.com.au.
7. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for their privacy practices, and we encourage you to review their policies.
8. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page, and the effective date will be updated accordingly.
9. Pets Area App and Mobile Services
Operator and effective date: The Pets Area App is operated by The Ambrosia Pty Ltd (Pets Area), ABN 53 682 194 181. This App-specific notice is effective from 27 July 2026.
Information collected: When you use the Pets Area App, we may collect your account name, email address, phone number, billing and shipping addresses, cart contents, orders, loyalty and reward activity, App interactions, and device, network, security and diagnostic information needed to operate and protect the service.
How we use and share App data: We use this information to provide customer login, synchronise your WooCommerce cart, fulfil orders, manage inventory and loyalty points, prevent fraud, provide support and improve the App. We may share only the information required with our WordPress/WooCommerce hosting and operational providers, payment processors, delivery partners, analytics or security providers, and authorities where required by law.
Payments: Payments are processed by providers such as Stripe and PayPal, including supported digital wallets or buy-now-pay-later services when they are made available. Pets Area does not store your full payment-card number in the App.
Saved shopping on the website and in the App
You can choose to save favourite products, pet profiles and shopping reminders. Saved products include the product and pack or option you selected. Pet profiles contain a pet’s name and type, with optional birth month and year and food-preference notes. Reminders contain the selected product and option, reminder type, enabled or paused state and, for buy-again reminders, your chosen date and repeat interval.
When you sign in, these records and your reminder-category choices are stored with your Pets Area customer account. The website and App use the same account records, so saved changes are available on the other when it refreshes. Use My account → Saved shopping on the website or Saved · Pets · Reminders in the App to view and manage them. We use these records to provide saved-shopping and reminder features. Existing purchase history is also used to show products you have bought before.
Website favourites saved as a guest stay in that browser’s local storage, separate from guest favourites in an App installation. They are not added to your account just by signing in: you must choose to import them. You can remove guest favourites in that browser or clear the site’s local storage through your browser settings. Clearing browser storage does not remove favourites already saved to your account.
Shopping reminders do not place orders or charge you automatically. Receiving an App notification requires notification delivery to be available for your account, the corresponding category to be enabled and an App device registered with notification permission. Saving these reminder settings on the website does not register a browser push device or send a reminder email.
App notification services
When you enable an available App notification service, we associate an App-install identifier and notification token with your customer account and signed-in session. We keep notification choices and limited delivery records, such as product and reminder references, status, timing and errors, to route reminders and investigate delivery problems. Reminders use Expo Push Service, Apple Push Notification service (APNs) and, on Android, Firebase Cloud Messaging (FCM). Their message payloads contain the destination token, generic text, product and option references, an event reference and delivery settings, not your name, email, address, pet names, shopping notes or order numbers.
Use Turn off notifications on this device in the App to remove that device registration from your account; a successful connection is required. A sign-out confirmed by our server also detaches the registration for that App session. Changing only the phone’s notification permission controls notification presentation and does not by itself remove our server registration. Already dispatched notifications cannot be recalled.
On Android, the Firebase notification components can initialise when the App starts and may create or send installation or messaging identifiers and technical App/device information to Google before you enable Pets Area shopping reminders. This SDK operation is separate from your choice to register the device with your Pets Area account and receive those reminders.
Product reviews and safety reports
The App displays published store product reviews, including the reviewer’s public name, text, rating, date and verified-purchase status where available. New public website product reviews are held for staff approval. The App does not provide a public review-posting or customer-messaging feature.
You can report a review or reviewer without signing in. The staff report queue stores the selected reason, review/product references, a protected author reference, counts, dates and moderation status. It does not store the reporting person’s name, email, login token or raw network address. A separate protected network reference and request count limit misuse; hosting/security systems may also process request information under this policy. Block reviewer preferences stay on the current App device, apply when signed in or out, and are not uploaded to your account. Restore blocked reviewers clears them.
Guest checkout recovery
For guest checkout, the App keeps a secure recovery receipt on the device, including the selected basket and protected checkout access information. A separate server recovery record keeps checkout references, state, dates and the original order number if one exists, so we can check interrupted payments and help avoid duplicate orders. The durable server record excludes raw access tokens, basket contents, contact details and addresses; checkout and order systems process those details separately.
After an unused checkout expires or a checkout can safely close, the cleanup process removes temporary App handoff data while retaining a limited reference that prevents the old checkout being reused. Cancelling or closing checkout does not automatically erase every recovery record, website session, order or backup. Unresolved payment information remains available for checking the original transaction. Contact the privacy address below if you need help; do not send passwords or checkout access tokens.
Retention and account deletion: We keep account information while your account is active and only as long as reasonably needed for the purposes described above. You may request deletion inside the App at Account → Delete account, or through our public Pets Area App account-deletion page. Verified requests are normally completed within 30 days. Order, payment, tax, fraud-prevention and other transaction records may be retained or anonymised where Australian law or legitimate business obligations require it.
For App privacy questions, access or correction requests, contact info@petsarea.com.au.
10. Pet profiles, email personalisation and measurement
This section applies from 30 September 2026 and adds to the saved-shopping information above. In My account → Saved shopping, you can also choose your pet’s life stage, preferred food formats and brands, and shopping interests. These fields are optional. We store your choices with your customer account; you can edit or remove pet profiles there.
You can optionally save a private product choice for an individual pet and an exact product size or flavour, such as wanting to choose it again, try something else, or leave it out of future suggestions. We store the pet profile identifier, product and option identifiers, the selected choice, a product label and the date of the change with your account. These choices help adjust the products shown in your account and future eligible recommendations. They are shopping intentions, not confirmation of a purchase, feeding outcome or health assessment. The choices are not sent to Mailchimp as profile tags or contact-summary fields and do not subscribe you to emails or turn on optional measurement. You can change a choice while the product remains a reviewed match, remove it even if the product is no longer available, or remove its pet profile to delete the associated choices. They are included in an authorised account-data export and removed when the account's saved-shopping data is erased.
Optional email personalisation
The choice to use your pet profile to personalise Pets Area emails is separate from saving a profile and is off by default. If you turn it on, we use the preferences you selected to match relevant products. This feature only uses an existing, subscribed Pets Area email contact. It does not create an email subscription or restore a previous subscription.
For eligible subscribed contacts, we share a limited summary of pet types, life stages, food formats, preferred brands and shopping interests with our email provider, Mailchimp. We do not send pet names, birth details, private shopping notes or order details to Mailchimp through this feature. We do not use your pet’s name, breed, birthday or private notes to infer a medical or special dietary need.
Mailchimp processes our email audience information, including these summaries, on servers in the United States. Mailchimp may use service providers in other countries, as described in its current service-provider list and privacy statement.
A separate choice about measurement
You can separately allow us to measure visits and shopping activity associated with product suggestions. This choice is also off by default. Personalised emails can remain enabled without this measurement permission. If you allow measurement, a suggested-product link contains a random reference that is valid for seven days; it does not contain your email address or pet details.
Pets Area keeps a temporary record linking that reference to your account, the suggested product and selected option, the email, and your permission dates. We use your existing signed-in website and shopping session to associate a visit, a successful addition to your basket or an order later marked paid with that exact suggested product and option. This requires the same account, current permission and the seven-day window. Activity from another account, a guest or an unlinked session is not attributed to you by this feature.
Product-link requests may come from automated email checks or previews, so they are not a count of individual people or proof that a person clicked. An associated order does not establish that the email caused a purchase or independently verify payment settlement, and an order may later be refunded or cancelled. This recommendation measurement feature adds no email-open pixel or new tracking cookie. The website’s existing cookies and other services described above still apply.
Your choices and retention
Turn either choice off in Saved shopping to stop future use under that permission once your change is saved. Turning off email personalisation also turns off its measurement. Already requested emails cannot be recalled. You can also unsubscribe using the link in a Pets Area email; subscription changes made in Mailchimp are reflected in this feature when it next checks your subscription status.
We keep permission records with your account. Temporary measurement references, protected event references and daily counts use a rolling 35-day retention window; daily totals expire as whole calendar-day groups. Older records are removed during website housekeeping; if the site is idle, cleanup waits until the next successful housekeeping run. Turning measurement off stops future associations but does not rewrite earlier daily totals, which expire through that retention process. This measurement store does not retain your email address, pet names, birth details, private notes, raw network address or browser identifier. Website hosting and security logs are separate and are covered by the other parts of this policy.
For access, correction or deletion requests, or questions about these choices, contact info@petsarea.com.au. Account deletion and any required transaction-record retention remain subject to the account-deletion information above.
